{"id":200,"date":"2018-01-11T13:20:54","date_gmt":"2018-01-11T19:20:54","guid":{"rendered":"https:\/\/www.intelisis.com\/blog\/?p=200"},"modified":"2022-12-22T11:36:40","modified_gmt":"2022-12-22T17:36:40","slug":"estimacion-digital-para-marcas-2018","status":"publish","type":"post","link":"https:\/\/www.intelisis.com\/blog\/estimacion-digital-para-marcas-2018\/","title":{"rendered":"\u00bfQu\u00e9 les espera a las marcas en la era digital este 2018?"},"content":{"rendered":"

Al paso de los a\u00f1os, he reafirmado que las marcas m\u00e1s exitosas son las que se adaptan m\u00e1s r\u00e1pido al cambio, as\u00ed como las que apuestan por la innovaci\u00f3n y una excelente estrategia de segmentaci\u00f3n que permita acercar a la firma de una manera \u201cinolvidable\u201d al consumidor. Iliana Baz\u00e1n. Marketing Manager en Intelisis<\/a><\/em><\/p>\n

Es as\u00ed como reinventarse ya no ser\u00e1 una opci\u00f3n, ahora subirse a los avances tecnol\u00f3gicos y cuidar elementos claves en el marketing ser\u00e1n indispensables para aquellas empresas que quieran lograr un crecimiento significativo.<\/p>\n

Tomando en cuenta que, seg\u00fan estimaciones de PWC\u00b9, la producci\u00f3n de datos ser\u00e1 44 veces mayor en 2020, dentro de esta cuarta revoluci\u00f3n tecnol\u00f3gica el reto principal como responsables del \u00e1rea de mercadotecnia ser\u00e1 saber traducir e interpretar tan exuberantes niveles de informaci\u00f3n, adem\u00e1s de ser capaces de construir estrategias inteligentes y dirigidas al sector correcto, pues antes de innovar debemos saber para qui\u00e9n lo hacemos.<\/p>\n

El cliente ama lo exclusivo y un continuo seguimiento a \u00e9ste generar\u00e1 lo que llamamos \u201clealtad de la marca\u201d. As\u00ed que dentro de la estrategia de mercadeo, incluir un CRM para la gesti\u00f3n de las relaciones con los clientes, instrumentos de geocalizaci\u00f3n y el uso de redes sociales (Facebook, Twitter, LinkedIn, Instagram, etc\u00e9tera) crear\u00e1 un mayor acercamiento hacia los gustos de los consumidores, ya que las redes no s\u00f3lo fungen como un canal, sino tambi\u00e9n como una forma de atraer al cliente, sin olvidar que la respuesta dentro de las conversaciones de dichos medios deber\u00e1 ser m\u00e1s r\u00e1pida en a\u00f1os pr\u00f3ximos.<\/p>\n

\"Social_Media_mobile_concept\"
Concepto de Onmicanalidad en redes Sociales<\/figcaption><\/figure>\n

Por otro lado, adem\u00e1s de crear una experiencia omnicanal, el tema de contenido es esencial para la marca, el cual lo acompa\u00f1a un tema generacional. Y es que el cambio digital ha tra\u00eddo consigo la famosa inteligencia artificial, que ha hecho posible el desarrollo de softwares que automatizan las funciones dentro de las \u00e1reas en conjunto con robots, realidad aumentada, drones, entre otros, haciendo que la organizaci\u00f3n tenga armas innovadoras.<\/p>\n

En un congreso de mercadotecnia realizado el a\u00f1o pasado se revel\u00f3 que el 66 por ciento de los americanos piensa que para el 2020 la mayor\u00eda del trabajo ser\u00e1 realizado por robots, ocasionando una disminuci\u00f3n en la generaci\u00f3n de empleo y de riqueza; no obstante, ve\u00e1moslo\u00a0 de forma proactiva: aunque el tema digital est\u00e1 dando un enorme giro, ahora habr\u00e1 que aprovechar otro tipo de actividades que \u00e9ste traer\u00e1 consigo, un reto m\u00e1s en la lista. Lo que es cierto es que encontrar o retener talento ser\u00e1 m\u00e1s complejo al ser un proceso de selecci\u00f3n m\u00e1s exigente.<\/p>\n

Por \u00faltimo, hago hincapi\u00e9 en las \u201calianzas entre firmas\u201d, las cuales han adquirido relevancia para temas de posicionamiento, pues el v\u00ednculo facilita llegar a otro segmento de poblaci\u00f3n o ampliar el mismo. \u00c9stas, si se piensan inteligentemente, pueden lograr resultados torrenciales, sobre todo cuando se dirigen a cuestiones tecnol\u00f3gicas.<\/p>\n

As\u00ed pues, lo m\u00e1s recomendable para las marcas en los pr\u00f3ximos a\u00f1os es contar con un equipo fuerte, lo que significa, por ejemplo, que un \u00e1rea no s\u00f3lo se vea rodeada por expertos de marketing, sino incluir en \u00e9sta especialistas en finanzas, econom\u00eda y tecnolog\u00eda, lo que dar\u00e1 lugar a una explosi\u00f3n de conocimiento ligado a la prevenci\u00f3n de futuros riesgos y la construcci\u00f3n de una marca s\u00f3lida.<\/p>\n

Por Evelyn Castillejos v\u00eda themarkethink.com<\/a><\/p>\n\n\n

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Al paso de los a\u00f1os, he reafirmado que las marcas m\u00e1s exitosas son las que se adaptan m\u00e1s r\u00e1pido al cambio, as\u00ed como las que apuestan por la innovaci\u00f3n y una excelente estrategia de segmentaci\u00f3n que permita acercar a la firma de una manera \u201cinolvidable\u201d al consumidor. Iliana Baz\u00e1n. Marketing Manager en Intelisis Es as\u00ed […]<\/p>\n","protected":false},"author":19,"featured_media":211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,751],"tags":[760,91,90,75,92,93,761,39,759,74],"class_list":["post-200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","category-tecnologia-nube","tag-almacenamiento-de-archivos","tag-crm","tag-customer-relationship-management","tag-innovacion-empresas","tag-marketing-digital","tag-omnicanalidad","tag-servicios-en-la-nube","tag-social-media","tag-software-remoto","tag-tecnologia-empresas"],"yoast_head":"\n\u00bfQu\u00e9 les espera a las marcas en la era digital este 2018? - Intelisis Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelisis.com\/blog\/estimacion-digital-para-marcas-2018\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 les espera a las marcas en la era digital este 2018?\" \/>\n<meta property=\"og:description\" content=\"Al paso de los a\u00f1os, he reafirmado que las marcas m\u00e1s exitosas son las que se adaptan m\u00e1s r\u00e1pido al cambio, as\u00ed como las que apuestan por la innovaci\u00f3n y una excelente estrategia de segmentaci\u00f3n que permita acercar a la firma de una manera \u201cinolvidable\u201d al consumidor. 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