{"id":2624,"date":"2022-04-28T11:01:20","date_gmt":"2022-04-28T16:01:20","guid":{"rendered":"https:\/\/www.intelisis.com\/blog\/blog\/?p=2624"},"modified":"2022-12-22T12:33:59","modified_gmt":"2022-12-22T18:33:59","slug":"3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme","status":"publish","type":"post","link":"https:\/\/www.intelisis.com\/blog\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\/","title":{"rendered":"3 claves para guiar la estrategia de marketing de tu PyME"},"content":{"rendered":"\n<p>El marketing es una herramienta fundamental para todas las empresas, aunque, en el caso de las de tama\u00f1o peque\u00f1o o mediano, su papel es todav\u00eda m\u00e1s importante pues permite acelerar el crecimiento, as\u00ed como consolidar la estrategia de negocios en los consumidores. Aunque seguramente ya est\u00e9s utilizando esta herramienta, \u00bfc\u00f3mo saber si tu estrategia es la adecuada? Te compartimos tres claves para crear la estrategia de marketing de tu empresa y asegurar qu\u00e9 est\u00e9s utilizando tus recursos de la manera adecuada.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Ve en d\u00f3nde est\u00e1n tus consumidores con una estrategia omnicanal: <\/strong>por estrategia omnicanal nos referimos a utilizar un gran n\u00famero de canales de comunicaci\u00f3n para asegurar que el mensaje llegue a tus clientes sin importar cu\u00e1l sea su medio m\u00e1s cercano o com\u00fan. Al utilizar distintos medios te aseguras de estar siempre cerca de ellos, as\u00ed como de reforzar tus mensajes de comunicaci\u00f3n cuando vean tus esfuerzos en otro medio. Para tener una estrategia omnicanal exitosa, necesitas garantizar una experiencia fluida, en la que los canales est\u00e1n integrados sin que tus clientes perciban una diferencia entre ellos.<\/li><li><strong>Destaca sobre tu competencia humanizando tu marca: <\/strong>tome en cuenta que lo m\u00e1s probable es que tus clientes est\u00e1n enfrentando a un mercado saturado de opciones, por lo que nuestra siguiente recomendaci\u00f3n es humanizar tu marca; nos referimos a aprovecharse de atributos que com\u00fanmente asociamos con lo humano para brindar una personalidad \u00fanica a tu marca a la vez que se mantenga constante con sus valores agregados y el coraz\u00f3n ideol\u00f3gico de tu empresa. Te recomendamos mantener una comunicaci\u00f3n natural y no intrusiva, de manera que se resalte la personalidad de tu marca.<\/li><li><strong>Segmenta tu mercado y ofrece distintas soluciones: <\/strong>conocer a tus clientes, tanto aquellos que forman parte de tu p\u00fablico cautivo como al potencial es quiz\u00e1 la clave m\u00e1s importante para el \u00e9xito de cualquier empresa. Te recomendamos dar un paso m\u00e1s all\u00e1 y aprovechar para segmentar tu mercado; de esta manera no s\u00f3lo tu estrategia omnicanal estar\u00e1 adecuada para los medios en los que encontrar\u00e1s a tus distintos tipos de p\u00fablicos, sino que tambi\u00e9n ser\u00e1s capaz de entender de mejor manera sus necesidades y ofrecer una gama completa de soluciones qu\u00e9 se adec\u00faen a estas.<\/li><\/ol>\n\n\n\n<p>Intelisis Express es tu mejor aliado para el crecimiento de tu empresa, pues integra las operaciones de todas las \u00e1reas de tu negocio en un mismo flujo de operaci\u00f3n, por lo que no s\u00f3lo liberas a tu equipo humano de distintas tareas administrativas, permitiendo que se concentren lo que realmente importa, sino que tambi\u00e9n te permite contar con toda la informaci\u00f3n que necesitas para tomar decisiones de marketing efectivas. Conoce m\u00e1s de esta herramienta y lleva tu empresa al \u00e9xito.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;2624&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Califica post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;15&quot;,&quot;title&quot;:&quot;3 claves para guiar la estrategia de marketing de tu PyME&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 12px;\">\n            <span class=\"kksr-muted\">Califica post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>El marketing es una herramienta fundamental para todas las empresas, aunque, en el caso de las de tama\u00f1o peque\u00f1o o mediano, su papel es todav\u00eda m\u00e1s importante pues permite acelerar el crecimiento, as\u00ed como consolidar la estrategia de negocios en los consumidores. Aunque seguramente ya est\u00e9s utilizando esta herramienta, \u00bfc\u00f3mo saber si tu estrategia es [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":1589,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[748],"tags":[753,13,162,75,14,21,752,41],"class_list":["post-2624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelisis-erp-software","tag-automatizacion-de-negocios","tag-erp","tag-gestion-empresarial","tag-innovacion-empresas","tag-intelisis","tag-intelisis-erp","tag-sistemas-de-administracion-empresariales","tag-transformacion-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 claves para guiar la estrategia de marketing de tu PyME - Intelisis Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelisis.com\/blog\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 claves para guiar la estrategia de marketing de tu PyME\" \/>\n<meta property=\"og:description\" content=\"El marketing es una herramienta fundamental para todas las empresas, aunque, en el caso de las de tama\u00f1o peque\u00f1o o mediano, su papel es todav\u00eda m\u00e1s importante pues permite acelerar el crecimiento, as\u00ed como consolidar la estrategia de negocios en los consumidores. Aunque seguramente ya est\u00e9s utilizando esta herramienta, \u00bfc\u00f3mo saber si tu estrategia es [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intelisis.com\/blog\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\/\" \/>\n<meta property=\"og:site_name\" content=\"Intelisis Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Intelisis\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-28T16:01:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22T18:33:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2019\/06\/retail-wordpress.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1151\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Intelisis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntelisisCorp\" \/>\n<meta name=\"twitter:site\" content=\"@IntelisisCorp\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Intelisis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\\\/\"},\"author\":{\"name\":\"Intelisis\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#\\\/schema\\\/person\\\/00d44b0c56ac865a77583094112e890b\"},\"headline\":\"3 claves para guiar la estrategia de marketing de tu PyME\",\"datePublished\":\"2022-04-28T16:01:20+00:00\",\"dateModified\":\"2022-12-22T18:33:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\\\/\"},\"wordCount\":493,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/retail-wordpress.png\",\"keywords\":[\"Automatizaci\u00f3n de negocios\",\"ERP\",\"Gesti\u00f3n Empresarial\",\"innovacion empresas\",\"Intelisis\",\"Intelisis ERP\",\"Sistemas de administraci\u00f3n empresariales\",\"Transformaci\u00f3n Digital\"],\"articleSection\":[\"Intelisis ERP\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\\\/\",\"url\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/3-claves-para-guiar-la-estrategia-de-marketing-de-tu-pyme\\\/\",\"name\":\"3 claves para guiar la estrategia de marketing de tu PyME - 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