{"id":358,"date":"2018-02-15T10:50:37","date_gmt":"2018-02-15T16:50:37","guid":{"rendered":"http:\/\/intelisis.com\/blog\/?p=358"},"modified":"2022-12-22T10:45:55","modified_gmt":"2022-12-22T16:45:55","slug":"estrategias-para-impulsar-compras-en-linea","status":"publish","type":"post","link":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/","title":{"rendered":"Estrategias para impulsar las compras en l\u00ednea"},"content":{"rendered":"

En 2017, el comercio electr\u00f3nico alcanz\u00f3 ventas por 21 mil millones de d\u00f3lares.<\/em><\/p>\n

En M\u00e9xico, el comercio electr\u00f3nico sigue creciendo. Tan solo el a\u00f1o pasado el sector alcanz\u00f3 ventas por 21 mil millones de d\u00f3lares, y se espera que los ingresos alcancen los 39 mil millones de d\u00f3lares para en 2020, seg\u00fan datos de WorldPay en su reporte\u00a0Global Payments 2017.<\/em><\/p>\n

En consecuencia, solo un par de compa\u00f1\u00edas minoristas est\u00e1n competiendo en un mercado que se encuentra en constante cambio y crecimiento. Euromonitor en estad\u00edstica publicada en Statista presenta un ranking de los principales minoristas electr\u00f3nicos en M\u00e9xico en 2016, seg\u00fan su participaci\u00f3n en el mercado.\u00a0En 2016, MercadoLibre ocup\u00f3 el primer lugar, generando el 9.5 por ciento de los ingresos totales por ventas de comercio electr\u00f3nico en M\u00e9xico.<\/p>\n

\"market-share-ecommerce\"<\/p>\n

Sin embargo, el consumidor mexicano a\u00fan sigue sin realizar compras por medio de este tipo de tiendas por temor a ser v\u00edctima de un fraude o algo similar. De acuerdo con el Estudio de motivaciones y barreras a la\u00a0compra en l\u00ednea<\/a><\/strong>\u00a0de la Asociaci\u00f3n Mexicana de Ventas Online, las razones porque los mexicanos desconf\u00edan de comprar en Internet van desde no querer comprometer informaci\u00f3n personal, creer que el producto llegar\u00e1 defectuoso, hasta que el proceso de devoluci\u00f3n sea complicado.<\/p>\n

A prop\u00f3sito,\u00a0Iliana Baza\u0301n, marketing manager de Intelisis,<\/a><\/strong>\u00a0en entrevista con\u00a0InformaBTL,<\/em>\u00a0dijo que una de las barreras de las\u00a0compras en l\u00ednea<\/a><\/strong>\u00a0en M\u00e9xico tienen origen en la cultura. Sin embargo, advirti\u00f3 que las compa\u00f1\u00edas deben trabajar en estrategias para superarlas.<\/p>\n

\n

\u201c<\/span>En M\u00e9xico, yo creo que todav\u00eda tenemos algunos temas pendientes para poder adaptarnos a la tecnolog\u00eda. La realidad es que todav\u00eda existe el miedo a que puedan clonar tu tarjeta, de que no te llegue el producto, que te hagan un cargo adicional.<\/span><\/p>\n

Sin duda, es un tema que le est\u00e1 costando mucho a las empresas de retail. Palacio hierro, Liverpool son empresas que le est\u00e1n apostando al ecommerce. Sus Noches Palacio o sus Ventas Nocturnas, incluso tambi\u00e9n las tienen en l\u00ednea.<\/span><\/p>\n

Sin embargo, todav\u00eda en M\u00e9xico tenemos la cultura de ir a la tienda para comprar. A diferencia de pa\u00edses como Estados Unidos, que por ejemplo est\u00e1n muy bien posicionados en ventas online. Esto es tambi\u00e9n parte de la cultura, y mucho de la situaci\u00f3n que hoy vive M\u00e9xico\u201d, explic\u00f3.<\/span><\/p>\n

De acuerdo con esto, Mirakl en su reporte\u00a0Retailers Must Seize The Marketplace Opportunity<\/em>, se\u00f1ala algunas recomendaciones para motivar las\u00a0compras en l\u00ednea<\/a><\/strong>:<\/span><\/p>\n

    \n
  1. Precios competitivos.<\/strong><\/li>\n
  2. Opciones de env\u00edo de bajo costo.<\/strong><\/li>\n
  3. Variedad de productos y servicios.<\/strong><\/li>\n
  4. F\u00e1cil navegaci\u00f3n dentro de la tienda en l\u00ednea.\u00a0<\/strong><\/li>\n
  5. Excelente atenci\u00f3n al cliente.<\/strong><\/li>\n
  6. M\u00e9todos de pago sencillos.<\/strong><\/li>\n
  7. Facilidad de devoluciones.<\/strong><\/li>\n
  8. Especificaciones del producto.<\/strong><\/li>\n
  9. Tiempo de env\u00edo r\u00e1pido.<\/strong><\/li>\n
  10. Varias opciones de env\u00edo.<\/strong><\/li>\n<\/ol>\n

     <\/p>\n

      \n
    1. Por: Guillermo Cort\u00e9s v\u00eda InformaBTL.com<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n
      \n \n
      \n \n
      \n
      \n \n\n
      <\/div>\n <\/div>\n
      \n \n\n
      <\/div>\n <\/div>\n
      \n \n\n
      <\/div>\n <\/div>\n
      \n \n\n
      <\/div>\n <\/div>\n
      \n \n\n
      <\/div>\n <\/div>\n <\/div>\n \n
      \n
      \n \n\n
      <\/div>\n <\/div>\n
      \n \n\n
      <\/div>\n <\/div>\n
      \n \n\n
      <\/div>\n <\/div>\n
      \n \n\n
      <\/div>\n <\/div>\n
      \n \n\n
      <\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
      \n Califica post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

      En 2017, el comercio electr\u00f3nico alcanz\u00f3 ventas por 21 mil millones de d\u00f3lares. En M\u00e9xico, el comercio electr\u00f3nico sigue creciendo. Tan solo el a\u00f1o pasado el sector alcanz\u00f3 ventas por 21 mil millones de d\u00f3lares, y se espera que los ingresos alcancen los 39 mil millones de d\u00f3lares para en 2020, seg\u00fan datos de WorldPay […]<\/p>\n","protected":false},"author":3,"featured_media":360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4,748],"tags":[753,94,95,13,122,162,75,14,92,752,123,97,41],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio","category-industrias","category-intelisis-erp-software","tag-automatizacion-de-negocios","tag-comercio-electronico","tag-ecommerce","tag-erp","tag-estrategias-de-venta","tag-gestion-empresarial","tag-innovacion-empresas","tag-intelisis","tag-marketing-digital","tag-sistemas-de-administracion-empresariales","tag-tienda-online","tag-tips-ecommerce","tag-transformacion-digital"],"aioseo_notices":[],"yoast_head":"\nEstrategias para impulsar las compras en l\u00ednea - Intelisis Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias para impulsar las compras en l\u00ednea\" \/>\n<meta property=\"og:description\" content=\"En 2017, el comercio electr\u00f3nico alcanz\u00f3 ventas por 21 mil millones de d\u00f3lares. En M\u00e9xico, el comercio electr\u00f3nico sigue creciendo. Tan solo el a\u00f1o pasado el sector alcanz\u00f3 ventas por 21 mil millones de d\u00f3lares, y se espera que los ingresos alcancen los 39 mil millones de d\u00f3lares para en 2020, seg\u00fan datos de WorldPay […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/\" \/>\n<meta property=\"og:site_name\" content=\"Intelisis Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Intelisis\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-15T16:50:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22T16:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/02\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IntelisisMx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntelisisCorp\" \/>\n<meta name=\"twitter:site\" content=\"@IntelisisCorp\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"IntelisisMx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/\"},\"author\":{\"name\":\"IntelisisMx\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#\\\/schema\\\/person\\\/f6b0fe69076f2e97113f967cfc2f385f\"},\"headline\":\"Estrategias para impulsar las compras en l\u00ednea\",\"datePublished\":\"2018-02-15T16:50:37+00:00\",\"dateModified\":\"2022-12-22T16:45:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/\"},\"wordCount\":510,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg\",\"keywords\":[\"Automatizaci\u00f3n de negocios\",\"Comercio electr\u00f3nico\",\"Ecommerce\",\"ERP\",\"Estrategias de Venta\",\"Gesti\u00f3n Empresarial\",\"innovacion empresas\",\"Intelisis\",\"marketing digital\",\"Sistemas de administraci\u00f3n empresariales\",\"Tienda online\",\"Tips Ecommerce\",\"Transformaci\u00f3n Digital\"],\"articleSection\":[\"Comercio\",\"Industrias\",\"Intelisis ERP\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/\",\"url\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/\",\"name\":\"Estrategias para impulsar las compras en l\u00ednea - Intelisis Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg\",\"datePublished\":\"2018-02-15T16:50:37+00:00\",\"dateModified\":\"2022-12-22T16:45:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/estrategias-para-impulsar-compras-en-linea\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estrategias para impulsar las compras en l\u00ednea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/\",\"name\":\"Blog Intelisis Software\",\"description\":\"Información de valor sobre ERP y tendencias tecnológicas\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#organization\",\"name\":\"Intelisis Software\",\"url\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo_intelisis_.png\",\"contentUrl\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo_intelisis_.png\",\"width\":1133,\"height\":326,\"caption\":\"Intelisis Software\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Intelisis\\\/\",\"https:\\\/\\\/x.com\\\/IntelisisCorp\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/intelisis-sa-de-cv\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCRFKIq10T-foPWN4hN2Jhrg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#\\\/schema\\\/person\\\/f6b0fe69076f2e97113f967cfc2f385f\",\"name\":\"IntelisisMx\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a62493c8f0a6cbeb44a5e9891b59832a8bb99768ef172a0b427705b1b2c0fb4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a62493c8f0a6cbeb44a5e9891b59832a8bb99768ef172a0b427705b1b2c0fb4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a62493c8f0a6cbeb44a5e9891b59832a8bb99768ef172a0b427705b1b2c0fb4?s=96&d=mm&r=g\",\"caption\":\"IntelisisMx\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Estrategias para impulsar las compras en l\u00ednea - Intelisis Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/","og_locale":"es_MX","og_type":"article","og_title":"Estrategias para impulsar las compras en l\u00ednea","og_description":"En 2017, el comercio electr\u00f3nico alcanz\u00f3 ventas por 21 mil millones de d\u00f3lares. En M\u00e9xico, el comercio electr\u00f3nico sigue creciendo. Tan solo el a\u00f1o pasado el sector alcanz\u00f3 ventas por 21 mil millones de d\u00f3lares, y se espera que los ingresos alcancen los 39 mil millones de d\u00f3lares para en 2020, seg\u00fan datos de WorldPay […]","og_url":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/","og_site_name":"Intelisis Blog","article_publisher":"https:\/\/www.facebook.com\/Intelisis\/","article_published_time":"2018-02-15T16:50:37+00:00","article_modified_time":"2022-12-22T16:45:55+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/02\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg","type":"image\/jpeg"}],"author":"IntelisisMx","twitter_card":"summary_large_image","twitter_creator":"@IntelisisCorp","twitter_site":"@IntelisisCorp","twitter_misc":{"Escrito por":"IntelisisMx","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/#article","isPartOf":{"@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/"},"author":{"name":"IntelisisMx","@id":"https:\/\/www.intelisis.com\/blog\/#\/schema\/person\/f6b0fe69076f2e97113f967cfc2f385f"},"headline":"Estrategias para impulsar las compras en l\u00ednea","datePublished":"2018-02-15T16:50:37+00:00","dateModified":"2022-12-22T16:45:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/"},"wordCount":510,"commentCount":0,"publisher":{"@id":"https:\/\/www.intelisis.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/02\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg","keywords":["Automatizaci\u00f3n de negocios","Comercio electr\u00f3nico","Ecommerce","ERP","Estrategias de Venta","Gesti\u00f3n Empresarial","innovacion empresas","Intelisis","marketing digital","Sistemas de administraci\u00f3n empresariales","Tienda online","Tips Ecommerce","Transformaci\u00f3n Digital"],"articleSection":["Comercio","Industrias","Intelisis ERP"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/","url":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/","name":"Estrategias para impulsar las compras en l\u00ednea - Intelisis Blog","isPartOf":{"@id":"https:\/\/www.intelisis.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/#primaryimage"},"image":{"@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/02\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg","datePublished":"2018-02-15T16:50:37+00:00","dateModified":"2022-12-22T16:45:55+00:00","breadcrumb":{"@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/#primaryimage","url":"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/02\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg","contentUrl":"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/02\/Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487.jpg","width":1200,"height":627,"caption":"Iliana-Baza\u0301n-marketing-manager-de-intelisis-696x487"},{"@type":"BreadcrumbList","@id":"https:\/\/www.intelisis.com\/blog\/estrategias-para-impulsar-compras-en-linea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.intelisis.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Estrategias para impulsar las compras en l\u00ednea"}]},{"@type":"WebSite","@id":"https:\/\/www.intelisis.com\/blog\/#website","url":"https:\/\/www.intelisis.com\/blog\/","name":"Blog Intelisis Software","description":"Información de valor sobre ERP y tendencias tecnológicas","publisher":{"@id":"https:\/\/www.intelisis.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intelisis.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.intelisis.com\/blog\/#organization","name":"Intelisis Software","url":"https:\/\/www.intelisis.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.intelisis.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2023\/08\/logo_intelisis_.png","contentUrl":"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2023\/08\/logo_intelisis_.png","width":1133,"height":326,"caption":"Intelisis Software"},"image":{"@id":"https:\/\/www.intelisis.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Intelisis\/","https:\/\/x.com\/IntelisisCorp","https:\/\/www.linkedin.com\/company\/intelisis-sa-de-cv\/","https:\/\/www.youtube.com\/channel\/UCRFKIq10T-foPWN4hN2Jhrg"]},{"@type":"Person","@id":"https:\/\/www.intelisis.com\/blog\/#\/schema\/person\/f6b0fe69076f2e97113f967cfc2f385f","name":"IntelisisMx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3a62493c8f0a6cbeb44a5e9891b59832a8bb99768ef172a0b427705b1b2c0fb4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3a62493c8f0a6cbeb44a5e9891b59832a8bb99768ef172a0b427705b1b2c0fb4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a62493c8f0a6cbeb44a5e9891b59832a8bb99768ef172a0b427705b1b2c0fb4?s=96&d=mm&r=g","caption":"IntelisisMx"}}]}},"amp_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/posts\/358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":6,"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"predecessor-version":[{"id":368,"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/posts\/358\/revisions\/368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelisis.com\/blog\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}