{"id":428,"date":"2018-03-05T12:36:58","date_gmt":"2018-03-05T18:36:58","guid":{"rendered":"http:\/\/intelisis.com\/blog\/?p=428"},"modified":"2018-03-05T12:36:59","modified_gmt":"2018-03-05T18:36:59","slug":"7-habitos-dx-altamente-efectiva-p1","status":"publish","type":"post","link":"https:\/\/www.intelisis.com\/blog\/7-habitos-dx-altamente-efectiva-p1\/","title":{"rendered":"7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 1)"},"content":{"rendered":"

Uno de los h\u00e1bitos mencionados en el libro de Stephen Covey, Los 7 H\u00e1bitos de las Personas Altamente Efectivas, es comenzar con el fin en mente. Partiendo de ello, CIO.com public\u00f3 un art\u00edculo<\/a> dirigido a las empresas y c\u00f3mo es que deben poner atenci\u00f3n a qu\u00e9 significa una transformaci\u00f3n digital (DX) para sus negocios, adem\u00e1s de cu\u00e1les son sus metas antes de comenzar a invertir o implementar nuevas tecnolog\u00edas para problemas mal definidos.<\/p>\n

Veamos dos de los 7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva<\/strong>:<\/p>\n

 <\/p>\n

    \n
  1. Transformaci\u00f3n digital es transformaci\u00f3n humana<\/strong><\/li>\n<\/ol>\n

    Cuando Shammim Mohammad se volvi\u00f3 CIO y vicepresidente de CarMax coment\u00f3, \u201cno busqu\u00e9 tecnolog\u00eda para transformarnos, sino c\u00f3mo transformarnos nosotros para que nos movamos a la velocidad correcta.\u201d<\/p>\n

    El reto m\u00e1s grande para transformar un negocio es mantener a la fuerza laboral al d\u00eda con las habilidades necesarias para formar parte del cambio<\/strong>.<\/p>\n

    Hace algunos a\u00f1os una empresa comenz\u00f3 a estudiar hacia d\u00f3nde iba la tecnolog\u00eda en 10 \u00e1reas funcionales, incluyendo aplicaciones m\u00f3viles, data, analytics, dise\u00f1o de experiencia de usuarios, entre otros. Posteriormente, se organizaron 10 diferentes curr\u00edculos a partir de esas \u00e1reas y se implement\u00f3 una din\u00e1mica para los 1,200 empleados de la compa\u00f1\u00eda en la cual se compromet\u00edan a aprender y estudiar uno de esos curr\u00edculos durante un a\u00f1o. La idea era lograr un compromiso para con los empleados de mejorar sus habilidades y aumentar sus propuestas de valor individual.<\/p>\n

    Hoy, dicha empresa ha mejorado la comunicaci\u00f3n entre \u00e1reas y el desarrollo de relaciones internas mientras diferentes empleados de diferentes \u00e1reas comenzaron a conocerse entre s\u00ed.<\/p>\n

     <\/p>\n

      \n
    1. El acercamiento est\u00e1 enfocado en el consumidor<\/strong><\/li>\n<\/ol>\n

      Mientras que muchas empresas citan que la evoluci\u00f3n de conductas y preferencias de los consumidores es el catalizador m\u00e1s importante de una DX, menos de la mitad invierten en comprender al consumidor digital.<\/p>\n

      \u201cLos pocos que lo est\u00e1n haciendo bien, comienzan con un enfoque de afuera hacia adentro, est\u00e1n observando algo que est\u00e1 roto o qu\u00e9 falta para resolver una necesidad\u201d comenta Brian Solis, principal analista de Altimeter, \u201cluego eso lo adjuntan al ROI e indicadores clave de desempe\u00f1o (KPI) para demostrar progreso y \u00e9xito.\u201d<\/p>\n

      Al mismo tiempo se concentran en la experiencia del cliente antes que otra cosa, observan el viaje del consumidor y las partes que lo componen; particularmente su viaje a trav\u00e9s de dispositivos m\u00f3viles y buscan c\u00f3mo arreglar algo que pueda ofrecer una mayor oportunidad para agregar oportunidades inmediatas.<\/p>\n

       <\/p>\n

      Conclusi\u00f3n<\/p>

      \"\u00bfQu\u00e9<\/div>\n

      Previo a cualquier implementaci\u00f3n tecnol\u00f3gica, una empresa debe ver hacia adentro y hacia afuera para detectar aquello que tiene a su favor y aquello que puede resolver a trav\u00e9s de soluciones tecnol\u00f3gicas, de esta manera su estrategia ser\u00e1 m\u00e1s s\u00f3lida y eficaz. Este viernes continuaremos con los siguientes h\u00e1bitos de esta lista para DX, \u00a1no te lo pierdas!<\/p>\n\n\n

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      \n Califica post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

      Uno de los h\u00e1bitos mencionados en el libro de Stephen Covey, Los 7 H\u00e1bitos de las Personas Altamente Efectivas, es comenzar con el fin en mente. Partiendo de ello, CIO.com public\u00f3 un art\u00edculo dirigido a las empresas y c\u00f3mo es que deben poner atenci\u00f3n a qu\u00e9 significa una transformaci\u00f3n digital (DX) para sus negocios, adem\u00e1s […]<\/p>\n","protected":false},"author":3,"featured_media":429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[48,52,75,41],"class_list":["post-428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-administracion-de-empresas","tag-empresa-digital","tag-innovacion-empresas","tag-transformacion-digital"],"yoast_head":"\n7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 1) - Intelisis Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelisis.com\/blog\/7-habitos-dx-altamente-efectiva-p1\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 1)\" \/>\n<meta property=\"og:description\" content=\"Uno de los h\u00e1bitos mencionados en el libro de Stephen Covey, Los 7 H\u00e1bitos de las Personas Altamente Efectivas, es comenzar con el fin en mente. Partiendo de ello, CIO.com public\u00f3 un art\u00edculo dirigido a las empresas y c\u00f3mo es que deben poner atenci\u00f3n a qu\u00e9 significa una transformaci\u00f3n digital (DX) para sus negocios, adem\u00e1s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intelisis.com\/blog\/7-habitos-dx-altamente-efectiva-p1\/\" \/>\n<meta property=\"og:site_name\" content=\"Intelisis Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Intelisis\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-05T18:36:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-05T18:36:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/03\/shutterstock_549646660.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IntelisisMx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntelisisCorp\" \/>\n<meta name=\"twitter:site\" content=\"@IntelisisCorp\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"IntelisisMx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p1\\\/\"},\"author\":{\"name\":\"IntelisisMx\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#\\\/schema\\\/person\\\/f6b0fe69076f2e97113f967cfc2f385f\"},\"headline\":\"7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 1)\",\"datePublished\":\"2018-03-05T18:36:58+00:00\",\"dateModified\":\"2018-03-05T18:36:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p1\\\/\"},\"wordCount\":511,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/shutterstock_549646660.jpg\",\"keywords\":[\"administraci\u00f3n de empresas\",\"empresa digital\",\"innovacion empresas\",\"Transformaci\u00f3n Digital\"],\"articleSection\":[\"Industrias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p1\\\/\",\"url\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p1\\\/\",\"name\":\"7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 1) - 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