{"id":442,"date":"2018-03-08T12:58:35","date_gmt":"2018-03-08T18:58:35","guid":{"rendered":"http:\/\/intelisis.com\/blog\/?p=442"},"modified":"2022-12-22T12:43:24","modified_gmt":"2022-12-22T18:43:24","slug":"marketing-digital-tu-empresa-ya-esta-en-evolucion","status":"publish","type":"post","link":"https:\/\/www.intelisis.com\/blog\/marketing-digital-tu-empresa-ya-esta-en-evolucion\/","title":{"rendered":"Marketing Digital; \u00bftu empresa ya est\u00e1 en evoluci\u00f3n?"},"content":{"rendered":"<p style=\"text-align: justify;\">Por <strong>Iliana Baz\u00e1n\u00a0<\/strong>Marketing manager en <a href=\"http:\/\/www.intelisis.com\">Intelisis<\/a>\u00a0v\u00eda themarkething.com<\/p>\n<p style=\"text-align: justify;\">Cada decisi\u00f3n en la empresa es fundamental para lograr posicionarte en el mercado al que vas dirigido y, como citaba H\u00e9ctor Baraga\u00f1o, \u201cel marketing es un c\u00f3ctel de imaginaci\u00f3n, innovaci\u00f3n, identificaci\u00f3n de necesidades, fidelizaci\u00f3n y medici\u00f3n bajo una mirada globalizada abierta y constante\u201d.<\/p>\n<p style=\"text-align: justify;\">Existen un sinf\u00edn de estrategias que han apoyado significativamente a la comercializaci\u00f3n de productos y servicios, aunque la fuerza la est\u00e1 tomando el concepto online con la aparici\u00f3n de nuevas herramientas como las redes sociales y una medici\u00f3n real e inmediata, la cual ha mejorado con la creaci\u00f3n de instrumentos m\u00e1s precisos aunado a un c\u00f3modo ahorro de tiempo, siendo lo anterior la apuesta del marketing digital.<\/p>\n<p style=\"text-align: justify;\">As\u00ed que, a grandes rasgos, estos son los tres rubros que han marcado al marketing digital y que con el paso del tiempo he ido notando que las compa\u00f1\u00edas se han ido familiarizando cada vez m\u00e1s sin perder el objetivo de lograr resultados de mayor y mejor impacto:<\/p>\n<p style=\"text-align: justify;\">1. <strong>Contenido original y audiovisual:<\/strong> En la actualidad, las fake news se han inmiscuido en el mundo digital debido al intercambio de tanta informaci\u00f3n. Por ello, la importancia de hacer uso de estrategias SEO que incluyen la edici\u00f3n de contenidos, navegaci\u00f3n y posicionamiento del sitio web, as\u00ed como los resultados en los buscadores, todo esto a trav\u00e9s de un contenido inteligente y valioso para la audiencia, pues de esta manera el usuario encontrar\u00e1 exactamente lo que necesita, permitiendo al empresario posicionar mejor su marca.<\/p>\n<p style=\"text-align: justify;\">Por otro lado, el uso del storytelling se ha tornado como un atractivo, ya que el enfoque a partir de contar historias y hacer part\u00edcipe al usuario provoca que \u00e9ste se enganche a\u00fan m\u00e1s con la firma.<\/p>\n<p style=\"text-align: justify;\">2. <strong>Plataformas big data e inteligencia artificial:<\/strong> Existen soluciones empresariales que administran todo el back office de una empresa como son los Sistemas de Recursos Empresariales o ERP, que adem\u00e1s de generar productividad ante los procesos de las compa\u00f1\u00edas gestionan una mejor interacci\u00f3n con los consumidores.<\/p>\n<p style=\"text-align: justify;\">Hoy en d\u00eda, se vuelve necesario la implementaci\u00f3n de plataformas que recopilan, almacenan y clasifican la informaci\u00f3n digital y que conocen c\u00f3mo y en qu\u00e9 fase del embudo de ventas puedes impactar m\u00e1s al cliente, o bien, de soluciones Bussiness Intelligence que hacen referencia al proceso de organizaci\u00f3n y an\u00e1lisis de la gesti\u00f3n del negocio desde un dispositivo m\u00f3vil.<\/p>\n<p style=\"text-align: justify;\">3. <strong>Medici\u00f3n de las plataformas:<\/strong> La frase \u201cLo que no se mide no se puede mejorar\u201d de Peter Drucker manifiesta lo necesario que se vuelve para una organizaci\u00f3n medir su estrategia online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-446 size-600\" src=\"http:\/\/intelisis.com\/blog\/wp-content\/uploads\/2018\/03\/Analytics_digital_marketing-600x351.jpg\" alt=\"Analytics_digital_marketing\" width=\"600\" height=\"351\" srcset=\"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/03\/Analytics_digital_marketing.jpg 600w, https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/03\/Analytics_digital_marketing-500x293.jpg 500w, https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/03\/Analytics_digital_marketing-300x176.jpg 300w, https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/03\/Analytics_digital_marketing-200x117.jpg 200w, https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/03\/Analytics_digital_marketing-400x234.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">Ahora la apuesta ser\u00e1n las \u201cplataformas cerradas\u201d, pues permiten dirigirse a p\u00fablicos m\u00e1s objetivos en comparaci\u00f3n de aquellas \u201cabiertas\u201d donde cada usuario es el propietario, corriendo el riesgo de que puedan ser modificadas. Con las primeras la informaci\u00f3n y la audiencia se vuelven m\u00e1s certeras, es decir, se crea un modelo de negocio m\u00e1s concentrado.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, es importante evaluar los diferentes canales de difusi\u00f3n para con los medios digitales, pues ahora las marcas procurar\u00e1n subirse a los procesos de identificaci\u00f3n m\u00f3vil y la geocalizaci\u00f3n que permiten una segmentaci\u00f3n de mercado m\u00e1s certera y, en consecuencia, una medici\u00f3n del retorno de inversi\u00f3n real.<\/p>\n<p style=\"text-align: justify;\">Seguramente, existir\u00e1n m\u00e1s tendencias que el mercado mexicano tendr\u00e1 que adoptar pero, sin lugar a dudas, impulsar a que las empresas -sobre todo PyMEs- se suban a estas plataformas o soluciones tecnol\u00f3gicas traer\u00e1 no s\u00f3lo un avance en materia de marketing, sino tambi\u00e9n a nivel econ\u00f3mico<br \/>\ndentro del pa\u00eds.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;442&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Califica post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;15&quot;,&quot;title&quot;:&quot;Marketing Digital; \u00bftu empresa ya est\u00e1 en evoluci\u00f3n?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 15px; height: 15px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 12px;\">\n            <span class=\"kksr-muted\">Califica post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Por Iliana Baz\u00e1n\u00a0Marketing manager en Intelisis\u00a0v\u00eda themarkething.com Cada decisi\u00f3n en la empresa es fundamental para lograr posicionarte en el mercado al que vas dirigido y, como citaba H\u00e9ctor Baraga\u00f1o, \u201cel marketing es un c\u00f3ctel de imaginaci\u00f3n, innovaci\u00f3n, identificaci\u00f3n de necesidades, fidelizaci\u00f3n y medici\u00f3n bajo una mirada globalizada abierta y constante\u201d. Existen un sinf\u00edn de estrategias [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[751],"tags":[132,49,13,131,92,130,119,41],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-nube","tag-analitica-web","tag-big-data","tag-erp","tag-inteligencia-artificial","tag-marketing-digital","tag-posicionamiento-de-empresas","tag-tecnologia-en-empresas","tag-transformacion-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Digital; \u00bftu empresa ya est\u00e1 en evoluci\u00f3n? - Intelisis Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelisis.com\/blog\/marketing-digital-tu-empresa-ya-esta-en-evolucion\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital; \u00bftu empresa ya est\u00e1 en evoluci\u00f3n?\" \/>\n<meta property=\"og:description\" content=\"Por Iliana Baz\u00e1n\u00a0Marketing manager en Intelisis\u00a0v\u00eda themarkething.com Cada decisi\u00f3n en la empresa es fundamental para lograr posicionarte en el mercado al que vas dirigido y, como citaba H\u00e9ctor Baraga\u00f1o, \u201cel marketing es un c\u00f3ctel de imaginaci\u00f3n, innovaci\u00f3n, identificaci\u00f3n de necesidades, fidelizaci\u00f3n y medici\u00f3n bajo una mirada globalizada abierta y constante\u201d. 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