{"id":454,"date":"2018-03-12T12:30:01","date_gmt":"2018-03-12T18:30:01","guid":{"rendered":"http:\/\/intelisis.com\/blog\/?p=454"},"modified":"2018-03-12T14:10:38","modified_gmt":"2018-03-12T20:10:38","slug":"7-habitos-dx-altamente-efectiva-p3","status":"publish","type":"post","link":"https:\/\/www.intelisis.com\/blog\/7-habitos-dx-altamente-efectiva-p3\/","title":{"rendered":"7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 3)"},"content":{"rendered":"

La semana pasada publicamos los cuatro primeros h\u00e1bitos para una transformaci\u00f3n digital altamente efectiva. Los primeros dos<\/a> iban dirigidos al exterior de la compa\u00f1\u00eda y los siguientes dos<\/a> al interior.<\/p>\n

El d\u00eda de hoy terminamos esta serie con los \u00faltimos tres h\u00e1bitos, mismos que refieren a la mentalidad dentro de la empresa y pr\u00e1cticas innovadoras:<\/p>\n

 <\/p>\n

    \n
  1. Cambiar sin disculparse<\/li>\n<\/ol>\n

    El gigante General Electric se enfrent\u00f3 a una fuerza de ventas de 25,000 personas que no hab\u00edan cambiado su manera de vender en m\u00e1s de 20 a\u00f1os cuando empez\u00f3 a implementar tecnolog\u00edas digitales.<\/p>\n

    \u201cTuvimos algunos detractores, pero si est\u00e1s intentando lograr un cambio, no te preocupes por ellos\u201d, comenta Cate Gukowski, vicepresidenta de GE Comercial.<\/strong><\/p>\n

    Con esta mentalidad se logr\u00f3 juntar un grupo de innovadores y entusiastas, y siguiendo la teor\u00eda de \u2018empezar con el porqu\u00e9\u2019 ese 2.5% de la poblaci\u00f3n que acept\u00f3 el cambio adem\u00e1s de mantener el enfoque en ellos, logr\u00f3 impulsar el cambio al resto de la compa\u00f1\u00eda.<\/p>\n

    \u201cNo es necesario pedir disculpas por querer cambiar y tambi\u00e9n hay que acostumbrarse a estar c\u00f3modo estando inc\u00f3modo\u201d, menciona Gukowski.<\/p>\n

     <\/p>\n

      \n
    1. Conserva una mentalidad de empresa nueva<\/li>\n<\/ol>\n

      Conforme las organizaciones crecen, algunos grupos pueden comenzar a aislarse y crear silos de informaci\u00f3n. Cada ampliaci\u00f3n o adquisici\u00f3n puede dificultar la comunicaci\u00f3n y el flujo de datos importantes entre las partes de la empresa.<\/p>\n

      Mantener una mentalidad de empresa nueva, donde todo es m\u00e1s manejable y la colaboraci\u00f3n es indispensable, ayudar\u00e1 a fomentar el trabajo en conjunto de todas las \u00e1reas de la empresa. Juntas in situ y el contacto en persona eliminar\u00e1 fallos en la comunicaci\u00f3n y agilizar\u00e1 la toma de decisiones.<\/p>\n

       <\/p>\n

        \n
      1. Busca apoyo administrativo<\/li>\n<\/ol>\n

        Un estudio report\u00f3 que s\u00f3lo un 40% de compa\u00f1\u00edas operan con un comit\u00e9 ejecutivo a cargo de transformaciones organizacionales. De manera t\u00edpica el cambio viene de los niveles de arriba y las dem\u00e1s \u00e1reas s\u00f3lo ejecutan.<\/p>\n

        La empresa John Deere decidi\u00f3 voltear esto y comenzar el cambio desde el interior de una de sus \u00e1reas antes de proponer cualquier estrategia a los niveles superiores. El departamento de TI junt\u00f3 a 40 personas de diferentes jerarqu\u00edas dentro del \u00e1rea y crearon una nueva estrategia para transformar a la compa\u00f1\u00eda a una empresa digital.<\/p>

        \"\u00bfQu\u00e9<\/div>\n

        Una vez que tuvieron una versi\u00f3n preliminar del proyecto, hicieron una encuesta interna para saber si su plan ten\u00eda sentido y resonaba con la direcci\u00f3n de la compa\u00f1\u00eda. El resultado fue un 4.5 de 5 a favor.<\/p>\n

        Una vez presentada la estrategia, se demostr\u00f3 que el cambio puede surgir de diferentes \u00e1reas dentro de la compa\u00f1\u00eda, logrando una gran diferencia en el panorama general.<\/p>\n

         <\/p>\n

        Conclusi\u00f3n<\/p>\n

        Los siete h\u00e1bitos abordados en esta serie escasamente mencionan la implementaci\u00f3n de sistemas o tecnolog\u00edas de punta, no por dejarlas fuera de la estrategia, sino porque una transformaci\u00f3n digital efectiva comienza con el an\u00e1lisis y optimizaci\u00f3n de lo ya existente, apoyado por la tecnolog\u00eda que se requiera y sea suficiente.<\/p>\n\n\n

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        \n Califica post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

        Conforme las organizaciones crecen, algunos grupos pueden comenzar a aislarse y crear silos de informaci\u00f3n.
        \nMantener una mentalidad de empresa nueva, donde todo es m\u00e1s manejable y la colaboraci\u00f3n es indispensable, ayudar\u00e1 a fomentar el trabajo en conjunto<\/p>\n","protected":false},"author":3,"featured_media":460,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[48,33,41],"class_list":["post-454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-administracion-de-empresas","tag-tips-de-comercio","tag-transformacion-digital"],"yoast_head":"\n7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 3) - Intelisis Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelisis.com\/blog\/7-habitos-dx-altamente-efectiva-p3\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 3)\" \/>\n<meta property=\"og:description\" content=\"Conforme las organizaciones crecen, algunos grupos pueden comenzar a aislarse y crear silos de informaci\u00f3n. Mantener una mentalidad de empresa nueva, donde todo es m\u00e1s manejable y la colaboraci\u00f3n es indispensable, ayudar\u00e1 a fomentar el trabajo en conjunto\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intelisis.com\/blog\/7-habitos-dx-altamente-efectiva-p3\/\" \/>\n<meta property=\"og:site_name\" content=\"Intelisis Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Intelisis\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-12T18:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-12T20:10:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intelisis.com\/blog\/wp-content\/uploads\/2018\/03\/Digital_exchage_7_habits_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IntelisisMx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntelisisCorp\" \/>\n<meta name=\"twitter:site\" content=\"@IntelisisCorp\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"IntelisisMx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p3\\\/\"},\"author\":{\"name\":\"IntelisisMx\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#\\\/schema\\\/person\\\/f6b0fe69076f2e97113f967cfc2f385f\"},\"headline\":\"7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 3)\",\"datePublished\":\"2018-03-12T18:30:01+00:00\",\"dateModified\":\"2018-03-12T20:10:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p3\\\/\"},\"wordCount\":531,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Digital_exchage_7_habits_3.jpg\",\"keywords\":[\"administraci\u00f3n de empresas\",\"tips de comercio\",\"Transformaci\u00f3n Digital\"],\"articleSection\":[\"Industrias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p3\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p3\\\/\",\"url\":\"https:\\\/\\\/www.intelisis.com\\\/blog\\\/7-habitos-dx-altamente-efectiva-p3\\\/\",\"name\":\"7 H\u00e1bitos de una Transformaci\u00f3n Digital Altamente Efectiva (Parte 3) - 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